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Enabling Peer-to-Peer Engagement for TUG

TUG switched to Breezio from Salesforce Communities in the search for better event management capabilities and a more engaging look and feel.

Introduction

The User Group (TUG) is the independent association for users of Infor’s Distribution systems. Representing over 2,700 individuals across 400+ member companies, TUG exists to connect users with each other and empower them with the knowledge and tools they need to succeed.

Challenge

TUG’s online forums are the heart of its member value, providing a space for users to ask questions, share experiences, and build professional connections. While their forums were originally hosted on Salesforce Communities, the TUG team began exploring alternatives that could provide a more modern experience with:

  • Build user networking and engagement.
  • A more engaging look and feel.
  • A seamless way to sync user data from Fonteva, an AMS built on Salesforce.

Maintaining tight integration with their AMS was crucial, as was showcasing key community content like events and educational videos.

Solution

In September 2020, TUG selected Breezio as their new community platform and launched their new community a few months later. Breezio integrated directly with Fonteva, streamlining group access and profile syncing to ensure members had the right permissions from day one.

To enhance visibility of key resources, TUG placed their focus on highlighting interactive forums for each of their network groups and their growing video library. Using Breezio’s flexible layout options, they opted for a site layout that made it easy for members to contribute to forum discussions, highlight upcoming events, and watch recordings from past sessions.

Results:

Since adopting Breezio, TUG has successfully delivered on its mission to foster a thriving member community:

  • Maintains a 15%+ monthly unique login rate, often exceeding this mark.
  • Uploaded over 400 videos using Breezio’s Vimeo integration, making TUG one of the heaviest adopters of our video import function.
  • Seen 2–3x more comments than original posts, indicating active conversation and strong peer-to-peer support in the forums.

 

15%

Unique monthly logins

400+

Community videos

2-3x

More comments

The Power of the Right Partnership

TUG has played an active role in shaping Breezio’s continued growth. Their insights led to the development of several impactful features, including flexible above-navigation menus that allow organizations to provide clear paths to resources outside of the community. Through an AMS transition and nearly five years of partnership, Breezio and TUG have continued to evolve together, and we’re excited for what’s next.

Breezio Solution

  1. Interactive and engaging community discussions
  2. Video library
  3. Events hub
  4. Integrated with YourMembership for access controls

Integrations

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Audience sync, including their profile data and permissions.

 

Your dream community awaits