Active Users

Measures the number of unique members who participate in your community within a given timeframe (daily, weekly, or monthly). This indicates the overall activity level and health.

Typical: 10-30% of total members active monthly.

Engagement Rate

Measures the level of interaction your content receives (likes, comments, shares) relative to your audience size or reach.

Good: Above 3%;

Excellent: Above 6% (varies by platform/industry).

Member Growth Rate

Tracks how quickly your community's membership is expanding over a specific period. A healthy growth rate indicates successful acquisition efforts.

Varies widely; consistent positive growth is key.

Retention Rate / Churn Rate

Retention measures the percentage of members who remain active over time. Churn is the percentage who leave. High retention indicates ongoing value.

Average community retention: ~15% active over 120 days.

Average Session Duration

The average length of time a member spends in your community during a single visit. Longer durations often indicate deeper engagement.

Varies by platform; generally, longer is better.

Post Frequency

This metric tracks how often users contribute content, such as posts, comments, or replies. A higher post frequency indicates an engaged community.

Content Interactions

This encompasses various actions members take, like likes, comments, shares, and views on community-generated content. Tracking these interactions helps understand which topics and formats resonate with your audience.

Event Participation Rate

If your community hosts events (virtual or in-person), this measures the number of participants relative to the total members. High attendance suggests events provide value and foster engagement.